In this episode I chat with the Business Director of The Social Chain, Ben Harris. Ben had a load of experience for a bigger media company but joined The Social Chain with a view of taking a more hands-on role and as Social Chain have exploded this has really paid dividends for him.
In case you’ve been living under a rock, The Social Chain specialise in social media marketing and all things relating to that. They have an almost unparalleled reach in the UK and have been on a pretty crazy ride since being founded by two university dropouts, who apparently don’t mind being described as such.
Steve Bartlett and Dominic McGregor created a sort of ‘Gumtree for students’ and an associated app that exploded in popularity. Off the back of their success, they were covered by the BBC and major brands like Coca Cola, Apple and FIFA started connecting with them to leverage their expertise for their own social media campaigns.
Fast-forward to 2021, The Social Chain is now a rapidly-growing agency and has relationships with major name and a huge reach. Ben explains that something The Social Chain does differently is to take an innovative approach to marketing and PR and as such, they aren’t exclusively reliant on their client roster to bring in new business. He explained that The Social Chain aims to keep its clients at the forefront of what’s possible on a social platform, whenever it used.
We go on to chat about data tracking, the death of the cookie and Ben explains that companies aren’t listening to you as they don’t need to. They can connect the data points that you provide them by using their services to allow advertising to become more and more precise. Ben explains that the legislation surrounding this area is perhaps a bit lacking and hypothesises about some of the changes we’re likely to see in advertising and marketing.