In this first episode of the Tweakdigital podcast, I look at some of the basics of email marketing for an e-commerce store. We’ll cover the reasons you should invest in it (very high level) and look at two of the most basic integrations you could setup for your store.
- An introduction to the show.
- I’m going to dig into email marketing automation for e-commerce stores.
- An introdcution to email marketing.
- Why invest in email marketing for your e-commerce store?
- You have lots of choices about what to spend your money on. Should you bother with email marketing?
- What is the benefit of email marketing if you run an e-commerce store?
- Where should I start with email marketing for my store?
- What kind of value can I get from a simple automated email when the customer completes their purchase?
- How can I set this up with Mailchimp?
- What can I do to improve my store’s email marketing?
- A simple cart abandonment email can deliver a lot of value.
- How can I set up a cart abandonment sequence for my store?
- More information to follow in a subsequent episode.